Here are the top 12 reasons your company needs an interim marketing executive:

1. You can’t afford to lose ground to the competition while you search for a new executive for 3-6 months
2. You can’t afford to hire a full-time experienced senior executive
3. You need to boost sales this year
4. Your marketing and sales are misaligned
5. You want to take your company to the next level in sales
6. You need the expertise to enter a new market
7. A significant revenue or marketing event is in jeopardy
8. Totally new strategies or programs must be implemented or tested
9. A specific skill set is needed, but not permanently
10. Additional bandwidth needed, but not permanently
11. Objectivity in a leadership position would be beneficial, especially during strategic planning
12. Hands-on coaching and training is required to elevate skill and process knowledge of existing staff