by Peter L. Klinge, Jr.
Marketing advances product innovation by being the catalyst across an organization’s sales, operations, and product development functions to offer customers products that satisfy desires. In developed economies product marketing is not ‘need based’ but desire driven. For example, soap buyers want to know if it does more than just clean, [...]

by Andy Perez

About 3 and half years ago, I was asked by an investor what the goal of every business was. Of course I gave what I thought was a logical answer. “The goal of every business is to make money.” Jon scoffed and said, “Wrong! The goal of every business is to [...]

OneAccord will be leading a revenue related panel discussion on March 10 as part of the Association for Corporate Growth Utah Growth Conference and Capital Connection at the Grand America Hotel in Salt Lake City, Utah.
OneAccord principal Rich Hennessey is on tap to be a featured presenter, and Regional Managing Principal, Peter Klinge Jr. will [...]

What actions can executives take to lead their company to success in the current economic environment?
Success in this environment will depend upon the industry and to a large degree expectations. If Chrysler survives they will be heroes…if Microsoft only lays of three people and revenue doesn’t grow by 15% they will be failures. So the [...]

Gordon Harter is a Principal with Accord Global, ‘sister company’ to interim executive staffing firm OneAccord. You can reach Gordon at gordon.harter@accordglobal.com
Just when we thought we had finally left algebra behind, someone has audacity to inform us that even Customer Satisfaction is an equation! The truth is that solving this equation can be much [...]

Interim sales executives can help companies achieve and sustain revenue growth. Scott Powell discusses the value of finding an experienced interim executive for a company looking to grow.

Headlines often appear about US jobs heading overseas and companies selling off parts of their existing company.  Why is this going on?
Related to overseas jobs, companies in every product category must create products with the highest value to the customer.  With a global market, come global competitors.  Oversees companies have labor rates that are a fraction of [...]

Effective sales executives know that successful sales strategy, in combination with well-designed product and marketing strategies, make up an effective revenue generation strategy. All three of these components affect and enhance each other and must be aligned if an organization wishes to achieve sustainable revenue growth.
One critical factor in any sales strategy must be [...]

Question from client:
$3mm confection company wants to go national; capacity to rapidly grow. Need high end retail customers for this premium brand.
What direction is best to build sales? Direct sales force calling on targeted accounts, or indirect via distribution or food brokers? Is there a way to assess situation before choosing one or more directions?
Great [...]