The misalignment of sales and marketing can prevent an organization from reaching it’s sales potential. Interim marketing executive Chuck Besondy, explains the top 7 costs of misalignment of sales and marketing.
There’s a lot of talk about aligning sales and marketing. I’ve given speeches on the topic and have written numerous posts. Company executives [...]

Interim marketing executive, Chuck Besondy, explains how to take advantage of the opportunity of leads that leak from the sales funnel pipeline. This simple sales funnel step can significantly improve sales.
I was speaking with an executive the other day who repeated the concerns of her management team that their existing market was too small [...]

I help transform companies and sales process and methodology and help with sales metrics and profit and loss. I have over 25 years of experience building and managing consumer brands and products selling to all retail channels: department stores, mass merchants, clubs, specialty stores internet and broadcast media. As a OneAccord partner I can fill [...]

What is the purpose and meaning of the phrase, “Pragmatism of Vision to Transform Culture”?
The purpose of this phrase is to encourage the transference of ideals and the underlying reason(s) for the operation of an organization.
The truth is that a lot of people in business try to fly high with a vision without executing the [...]