by Interim Sales Executive, Charles Besondy

With my conservative-realist hat squarely placed upon my shaved head I ask you to consider that the economic environment we are seeing today (August 2009), specifically the unemployment rate, is what we’re going to see for many, many months to come.
I’m not going to be misled by politicians telling me [...]

Here are the top 12 reasons your company needs an interim marketing executive:
1. You can’t afford to lose ground to the competition while you search for a new executive for 3-6 months
2. You can’t afford to hire a full-time experienced senior executive
3. You need to boost sales this year
4. Your marketing and sales are misaligned
5. [...]

I help transform companies and sales process and methodology and help with sales metrics and profit and loss. I have over 25 years of experience building and managing consumer brands and products selling to all retail channels: department stores, mass merchants, clubs, specialty stores internet and broadcast media. As a OneAccord partner I can fill [...]

What are the most important qualities for senior executives to possess to be effective managers? The Harvard Business Review surveyed executive search consultants to find out what their clients most commonly looked for in a good executive management candidate.
What Companies Look for in Sr. Execs
43% of executive search consultants surveyed in 2008 reported that [...]

My background has been many years working for blue ribbon technology companies- hardware, software, internet technologies. The value I bring to organizations is helping the company see new markets that they haven’t seen before and reach new customers that they haven’t been able to reach before, using research methods, data analysis and market analysis. Also, [...]

How can companies measure the effectiveness of an interim manager?
The metrics that I find to be most important are those that show ‘incremental’ gains (specifically net revenue and net profit) with an interim manager in place as compared with what would have resulted without him or her in the role. This requires having a clear [...]

There are specific situations that arise in organizations in which hiring interim management is most valuable to the organization. The book Leadership on Demand by Chuck Besondy and Paul Travis describes 7 scenarios when an interim manager can make a significant impact on the bottom line.
1. Significant revenue or marketing event is in jeopardy
A significant [...]

One of the reasons an interim sales executive can be invaluable at solving marketing problems at an organization, is that they often have a specific area of specialized expertise. This contrasts with the common practice of organizations to develop their executives to be generalists.
According to the book Leadership on Demand by Charles Besondy and Paul [...]

How does a company find the right interim executive to fill a key interim role in sales or marketing?
There are a variety of elements needed in selecting the right candidates for interim sales or marketing roles. Certainly experience in the industry is a plus and having experience in the specific horizontals is valuable, however what [...]

With over 25 years in sales and marketing experience, Rich Hennessey has gained a thorough grasp to successfully develop and implement business development plans for both the Fortune 500 and business start-ups in the high technology industry. Mr. Hennessey is a proven entrepreneur teaming with both angel and early stage investment to open new markets [...]