The misalignment of sales and marketing can prevent an organization from reaching it’s sales potential. Interim marketing executive Chuck Besondy, explains the top 7 costs of misalignment of sales and marketing.
There’s a lot of talk about aligning sales and marketing. I’ve given speeches on the topic and have written numerous posts. Company executives [...]

Interim marketing executive, Chuck Besondy, explains how to take advantage of the opportunity of leads that leak from the sales funnel pipeline. This simple sales funnel step can significantly improve sales.
I was speaking with an executive the other day who repeated the concerns of her management team that their existing market was too small [...]

by Paul Travis, Interim Management Executive
I was reminded of the importance of packaging a few weeks back at the Pyramid Ale House in Seattle. As an alternative to coffeehouses, this place is one I find very convenient for “holding court” (serial meetings) in Seattle — how can you go wrong with free parking, wi-fi, and [...]

What do you think are the major reasons companies fail to reach their revenue goals?
The famous McDonald’s restauranteur, Ray Croc, used to say “There is no competition”. What he meant was that we can’t blame others for our failure with customers (I would add children or spouses as well!)
Some years ago, Rockefeller Corporation did [...]

When do you predict the economy will turn around?
I am working with companies that are both forward-thinking and courageous to change around their economy rather than waiting for the rest of the water to float all the other boats.

Look at how much time people are spending today keeping up with their own personal technology. [...]

by Jonathan Gilliam, Interim Sales Executive

I recently found myself on the receiving end of a pitch from a potential ‘referral-friend’ at a coffee shop and, though I liked the guys, they spent very little time getting to know me, instantly relegating them in my mind to “Vendor I Know” rather than a trusted advisor whom [...]

Chuck Besondy is a principal at One Accord Partners and is co-author of Leadership on Demand: How Smart CEO’s Tap Interim Management to Drive Revenue. You can read more about Interim Sales and Marketing Management by Chuck Besondy at his blog One Riot-One Ranger.

When the going gets tough, the tough fine-tune their sales funnel processes [...]

Headlines often appear about US jobs heading overseas and companies selling off parts of their existing company.  Why is this going on?
Related to overseas jobs, companies in every product category must create products with the highest value to the customer.  With a global market, come global competitors.  Oversees companies have labor rates that are a fraction of [...]

by Sheri Osborn
What makes baseball a cultural phenomenon? Why do people get so fired up about their teams? Why do they sit for hours in the sun over a period of months and watch thousands of pitches and hundreds of hits when they know that only one team will win the World Series and [...]