http://interimsales.net/interim-management-question-should-companies-be-focusing-on-retaining-customers-vs-acquiring-new-customers/ Information and Ideas for the Sales Executive Wed, 06 May 2009 12:34:10 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://interimsales.net/interim-management-question-should-companies-be-focusing-on-retaining-customers-vs-acquiring-new-customers/comment-page-1/#comment-37 MStrawser Thu, 19 Mar 2009 15:38:35 +0000 http://interimsales.net/?p=234#comment-37 You're right. It's not a matter of which one to do, rather which one to do first! And given how costly it is to acquire new customers, it only makes sense to focus on retention first! You must not only talk with current customers, but listen to them as well, and really get to know their business, their challenges, and their opportunities. Only then, can you partner with them and develop solutions to their problems. And when customers view you as a partner who helps them solve their problems, loyalty increases, they become advocates, and they start spreading the word! You’re right. It’s not a matter of which one to do, rather which one to do first! And given how costly it is to acquire new customers, it only makes sense to focus on retention first! You must not only talk with current customers, but listen to them as well, and really get to know their business, their challenges, and their opportunities. Only then, can you partner with them and develop solutions to their problems. And when customers view you as a partner who helps them solve their problems, loyalty increases, they become advocates, and they start spreading the word!

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