Here are the top 12 reasons your company needs an interim marketing executive:
1. You can’t afford to lose ground to the competition while you search for a new executive for 3-6 months
2. You can’t afford to hire a full-time experienced senior executive
3. You need to boost sales this year
4. Your marketing and sales are misaligned
5. [...]

One of the reasons an interim sales executive can be invaluable at solving marketing problems at an organization, is that they often have a specific area of specialized expertise. This contrasts with the common practice of organizations to develop their executives to be generalists.
According to the book Leadership on Demand by Charles Besondy and Paul [...]

How does a company find the right interim executive to fill a key interim role in sales or marketing?
There are a variety of elements needed in selecting the right candidates for interim sales or marketing roles. Certainly experience in the industry is a plus and having experience in the specific horizontals is valuable, however what [...]

by Jonathan Gilliam, Interim Sales Executive

We need to remember the current anxiety extends to our clients and their concerns about their company, staff and their own positions. We must help them justify their own roles by helping them stay relevant.
Key to this concept is learning more about solving our clients’ immediate problems. Discerning and analyzing [...]

Avoid Performance Gaps
The most obvious reason to hire an interim executive is to fill a vacancy when an executive leaves until a permanent replacement can be hired. Quickly hiring an interim sales executive can reduce the negative impact in productivity often caused when an executive leaves a top position.
Save Money by Not Hiring a FTE
Your [...]

by Chuck Besondy
I heard it again yesterday. A person mentioned that companies who are in a “crisis” or in a “turnaround” situation should consider interim management in operations, finance, sales, or marketing. That is a true statement, but the majority of interim engagements are not in troubled companies.
Just because a company brings in [...]