Question: What if your company is struggling and you need to grow sales but can’t afford to spend cash on marketing?
First thing I’d do is look very closely at the sales funnel. Are the stages of the sales funnel aligned with the buyer’s journey? Are the right tactics being used at different stages of the [...]

What actions can executives take to lead their company to success in the current economic environment?
Success in this environment will depend upon the industry and to a large degree expectations. If Chrysler survives they will be heroes…if Microsoft only lays of three people and revenue doesn’t grow by 15% they will be failures. So the [...]