Effective sales executives know that successful sales strategy, in combination with well-designed product and marketing strategies, make up an effective revenue generation strategy. All three of these components affect and enhance each other and must be aligned if an organization wishes to achieve sustainable revenue growth.
One critical factor in any sales strategy must be [...]

Question from client:
$3mm confection company wants to go national; capacity to rapidly grow. Need high end retail customers for this premium brand.
What direction is best to build sales? Direct sales force calling on targeted accounts, or indirect via distribution or food brokers? Is there a way to assess situation before choosing one or more directions?
Great [...]

by Sheri Osborn
What makes baseball a cultural phenomenon? Why do people get so fired up about their teams? Why do they sit for hours in the sun over a period of months and watch thousands of pitches and hundreds of hits when they know that only one team will win the World Series and [...]